The site specializes in casino bonus codes, promotions, and offers, targeting players from the USA and Australia. It focuses on daily bonuses, specific game-related codes, and various promotions, including Bitcoin, blackjack, and cash-back bonuses. It generates 100% of its revenue through affiliates. Pinterest is the most effective social media channel. The seller requests $900k upfront, with the remaining amount in quarterly installments over three years. The site has an email list of 6k users, unused since 2021.