Buying or selling a website or online business is a major milestone, but the process can be confusing and overwhelming if you’ve never done it before.
Here at Investors Club, we work with buyers and sellers every day to facilitate acquisitions of content and e-commerce sites through our marketplace. However, we know many other types of online businesses fall outside of our target market, and we wanted to provide a comprehensive list of resources so you can find the right option for your unique situation.
This article includes a list of marketplaces, brokers, and aggregators you can use to buy or sell an online business, along with a brief description of each. Use the table below to quickly browse the options available, or use the table of content links to jump ahead to the descriptions for more details.
Where to Buy or Sell an Online Business: Overview
| Website | Category | Listing Types | Size | Number of Listings | Fees |
| Investors Club | Marketplace | All types | 5-figures, 6-figures, 7-figures, 8-figures | 50-150 | No Seller fees, Optional buyer’s membership fee |
| Flippa | Marketplace | Content, Ecommerce, SaaS, Agencies, Marketplaces, Apps | 3-figures, 4-figures, 5-figures, 6-figures, 7-figures, 8-figures | 4,000 | Listing fee, Success fee, Optional add-ons, Buyer’s membership |
| BizBuySell | Marketplace | All types | All prices | Listing fee | |
| BizQuest | Marketplace | All types | All prices | Listing fee | |
| Acquire.com | Marketplace | SaaS, Ecommerce, Agencies, Marketplaces, Content, Apps | 5-figures, 6-figures, 7-figures, 8-figures | 2,000 | Success fee, Buyer’s membership |
| BitsForDigits | Marketplace | SaaS, Ecommerce, Apps, Content, Agencies, Marketplaces | Buyer’s membership (optional) | ||
| Motion Invest | Marketplace | Content | 3-figures, 4-figures, 5-figures, 6-figures | 60 | Success fee |
| Niche Investor | Marketplace | Content, Ecommerce | 3-figures, 4-figures, 5-figures, 6-figures | 50 | Listing fee, Success fee |
| Trustiu | Marketplace | Ecommerce, Content, YouTube channels | 5-figures, 6-figures,7-figures | 90 | Success fee |
| BuySellEmpire | Marketplace | Ecommerce, Amazon FBA, Content, SaaS, Agencies, Lead generation | 5-figures, 6-figures,7-figures | 10 | Success fee |
| IndieMaker | Marketplace | SaaS, Ecommerce, Content, Newsletter, Apps | 4-figures, 5-figures | 2,000 | |
| Microns | Marketplace | SaaS, Marketplaces, Newsletters, Apps, Ecommerce, Content | 4-figures, 5-figures, 6-figures | 15 | Buyer’s membership (optional) |
| GetAcquired | Marketplace | SaaS,Ecommerce, Content, Marketplaces, Agencies, Apps | 4-figures, 5-figures, 6-figures,7-figures | 200+ | |
| Buy Sell Startups | Marketplace | SaaS, Newsletters, Apps, Content, Directories | 4-figures, 5-figures, 6-figures | 50 | Buyer’s membership (optional) |
| MicroAssets | Marketplace | SaaS, Ecommerce, Apps, Content, Newsletters | 4-figures, 5-figures | 40 | Buyer’s membership |
| Startups Acquisitions | Marketplace | SaaS, Ecommerce, Apps, Agencies, Newsletter, Marketplaces | Seller’s membership (optional), Buyer’s membership | ||
| SideProjectors | Marketplace | SaaS, Ecommerce, Content, Apps | 4-figures, 5-figures | 4,000 | Membership (optional) |
| AcquireBase | Marketplace | SaaS, Ecommerce, Agencies, Content, Apps | 4-figures, 5-figures, 6-figures | 200 | Buyer’s membership (optional) |
| FlipWP | Marketplace | WordPress-based businesses | 6-figures, 7-figures | 40 | Listing fee, Success fee, Buyer’s membership |
| Duuce | Marketplace | Newsletters | 4-figures, 5-figures, 6-figures | 40 | |
| Borderline | Marketplace | SaaS, Apps, Agencies | 3-figures,4-figures, 5-figures | 20 | None |
| Foundy | Marketplace | Success fee, Buyer’s membership | |||
| DotMarket | Marketplace | Ecommerce, Content, SaaS | 4-figures, 5-figures, 6-figures | 150 | Success fee |
| Bizdaq | Marketplace | All types | All prices | 600 | No fees |
| Quarify | Marketplace | SaaS, Ecommerce, Agencies, Content | Buyer’s membership | ||
| Aussie Acquire | Marketplace | All types | All prices | 30,000 | Buyer’s membership |
| BusinessBroker.net | Marketplace | All types | All prices | 400 | Listing fee |
| Fameswap | Marketplace | YouTube channels, TikTok accounts | 3-figures, 4-figures, 5-figures, 6-figures | 15,000 | Buyer’s membership (optional) |
| Sell My App | Marketplace | Apps | 2-figures, 3-figures | 4,000+ | Success fee |
| Empire Flippers | Broker | Content, Ecommerce, Amazon FBA, SaaS, Lead generation, Newsletter | 5-figures,6-figures, 7-figures, | 150 | Success fee |
| Quiet Light | Broker | Ecommerce, Amazon FBA, Content, Agencies, SaaS | 6-figures, 7-figures, 8-figures | 30 | Success Fee |
| FE International | Broker | SaaS, Software, Agencies, Ecommerce, Content | 6-figures, 7-figures, 8-figures | 10 | Success fee |
| Ecommerce Brokers | Broker | Ecommerce, Amazon FBA, SaaS, Content, Agencies | 6-figures, 7-figures, 8-figures, | 10 | Success fee |
| Website Closers | Broker | SaaS, Ecommerce, Amazon FBA, Content, Agencies | 6-figures, 7-figures, 8-figures, 9-figures | 300 | Success fee |
| Business Exits | Broker | All types | 7-figures, 8-figures | 40 | Success fee |
| Website Properties | Broker | Ecommerce, Amazon FBA, SaaS, Content | 6-figures, 7-figures, 8-figures | 20 | Success fee |
| BizBroker24 | Broker | Ecommerce, Content | 5-figures, 6-figures,7-figures | 4 | Success fee |
| Acquisitions Direct | Broker | Ecommerce, Amazon FBA, SaaS | 6-figures,7-figures | Less than 10 | Success fee |
| Latona’s | Broker | Content, Ecommerce, Amazon FBA, SaaS, Membership, Lead generation | 5-figures, 6-figures, 7-figures, 8-figures | 50 | Success fee |
| Seller Force | Broker | All types | 5-figures, 6-figures,7-figures | 60 | Success fee |
| Just Website Brokerage | Broker | Ecommerce, Content, Agencies | 5-figures,6-figures | 15 | Success fee |
| AppBusinessBrokers.com | Broker | App, Ecommerce, Amazon FBA, SaaS | 6-figures, 7-figures | 40 | |
| AquireFlow | Broker | Ecommerce, Amazon FBA, SaaS | 6-figures | 4 | |
| AliDigitalBroker | Broker | Ecommerce, SaaS, Apps | |||
| Merge | Broker | Agencies | 6-figures, 7-figures, 8-figures | 20 | Monthly retainer, Success fee |
| AIM Digital Group | Broker | Content, Ecommerce, Amazon FBA | 5-figures, 6-figures | Less than 10 | |
| Trust the Brokers | Broker | Ecommerce, Amazon FBA, Content, SaaS, Lead generation | 5-figures, 6-figures,7-figures | Less than 10 | Success fee |
Where to Buy or Sell an Online Business: Detailed Information
While the table above provides key details, you’ll find a brief description of each marketplace and broker below.
Marketplaces
These marketplaces allow buyers and sellers to find each other.
Investors Club – Curated marketplace for any type of online businesses. Investors Club does not charge buyers or sellers to buy or sell an online business.
Flippa – Large marketplace for buying and selling websites and online businesses of all kinds and prices. Listings below $50,000 are not verified, so buyer’s must use caution.
BizBuySell – Massive marketplaces with all kinds of businesses (including online and offline) for sale. There’s a lot to sort and filter through, but you can find just about anything here.
BizQuest – Marketplace for online and offline businesses, owned by BizBuySell.
Acquire.com – Marketplace for startups with a heavy emphasis on SaaS businesses. Hosts a high volume of listings but quality varies, and some of the asking prices are unrealistic. Buyers must pay for an annual membership in order to contact sellers or submit offers.
BitsForDigits – European-focused marketplace that was acquired by Flippa. Businesses must have annual revenue of $100,000+ to be listed.
Motion Invest – Marketplace exclusively for content websites and blogs. Most of the listings are monetized with ads and/or affiliate programs (especially Amazon Associates). Motion Invest is best for listings under $30,000.
Niche Investor – Boutique marketplace for content and ecommerce websites. Formerly known as BlogsForSale.co.
Trustiu – Active European marketplace for online entrepreneurs.
BuySellEmpire – Small private marketplace for buying and selling online businesses.
IndieMaker – DIY marketplace with listings below $100,000 (most are below $50,000).
Microns – Zero-commission marketplace for micro-startups.
GetAcquired – Marketplace for buying and selling startups. Sellers can choose a DIY listing or get connected with an advisor.
Buy Sell Startups – Commission-free marketplace for startups, with a heavy emphasis on SaaS businesses.
MicroAssets – Marketplace for micro acquisitions (under $100,000).
Startups Acquisitions – Membership-based marketplace for buying and selling startups.
SideProjectors – Popular marketplace for buying or selling side projects. Most listings are small online businesses priced below $20,000.
AcquireBase – Newer marketplace for selling startups and side projects.
FlipWP – Small marketplace for WordPress-based businesses.
Duuce – Marketplace for buying and selling newsletters.
Borderline – A small marketplace for buying and selling pre-revenue and revenue-generating startups.
Foundy – AI portal that helps buyers and sellers find the right opportunities.
DotMarket – French marketplace for buying and selling websites and online businesses.
Bizdaq – UK-focused marketplace for buying and selling online and offline businesses.
Quarify – Membership-based European marketplace for buying and selling startups.
Aussie Acquire – Marketplace focusing on Australian businesses. Listings are curated from other marketplaces.
BusinessBroker.net – Marketplace for buying and selling online and offline businesses.
Fameswap – Niche marketplace for YouTube channels and TikTok accounts.
Sell My App – An active marketplace for buying and selling mobile apps (mostly pre-revenue).
Brokers
While the marketplaces listed above provide exposure, brokers take a more hands-on approach. Their fees are typically higher than marketplaces, but brokers can save the seller’s time by handling a lot of the work.
Empire Flippers – Online business brokerage with an active marketplace hosting mostly six and seven-figure deals.
Quiet Light – Online business broker with many e-commerce and Amazon FBA listings. You’ll also find content sites, agencies, SaaS businesses, and more. All of their brokers have grown and sold their own online businesses.
FE International – Online business brokerage that works with SaaS, e-commerce, content, and other business models. They focus on quality over quantity and usually have fewer than 10 active listings.
Ecommerce Brokers – Although they specialize in ecommerce businesses, this brokerage also works with other online business models.
Website Closers – Online business brokerage with a large marketplace of active listings.
Business Exits – Brokers for online and offline businesses with $2 million to $60 million in revenue.
Website Properties – Online business brokerage with mostly six and seven-figure listings.
BizBroker24 – Online business brokerage with more than 1,200 deals closed.
Acquisitions Direct – Boutique online business brokerage with more than 20 years of experience.
Latona’s – Online business brokerage operating since 2008.
Seller Force – Business brokerage selling online and offline businesses.
Just Website Brokerage – Small online business brokerage that mostly sells on Flippa.
AppBusinessBrokers.com – Brokerage for buying and selling mobile apps and other online businesses.
AquireFlow – Boutique brokerage targeting the US, UK, and Europe.
AliDigitalBroker – M&A advisory firm based in Canada.
Merge – M&A advisors focusing exclusively on agencies.
AIM Digital Group – Small UK-based online business brokerage.
Trust the Brokers – Israeli-based online brokerage.
Data and Information
The resources in this section provide data that may be helpful for buyers.
Centurica MarketWatch – Aggregator of internet-based businesses for sale.
Offmarket – Aggregates content from several app marketplaces to help you find off-market acquisition targets.
Dealflow Alerts – Customizable alerts aggregated from several leading marketplaces and online business brokers.
Kumo – Aggregator with deals (online and offline businesses) from thousands of brokers and marketplaces.
Biz Screener – Screen deals aggregated from the most popular marketplaces.
Deal Flow Scout – A free resource that allows participants to build their own deal scout network.
Investors Club Is Ready to Help
Investors Club provides a safe marketplace by curating buyers, sellers, and listings.
If you’re interested in selling your website or online business, try our free valuation tool or complete our Seller Submission Form.
If you’re looking to buy, create a free buyer account and browse our current listings.
Online Business Builder & Content Strategist
Marc has been building websites and online businesses since 2007. He’s built successful businesses in several industries, including web/graphic design, photography, travel, and personal finance. Marc is the founder of Flip My Site, where he writes about buying and selling websites.
Connect with Marc:
Linkedin | Twitter | FlipMySite