Low-Maintenance Niche E-commerce Business | Shopify & Amazon

Established in 2015, this e-commerce business sells a niche physical product—a macro lens embedded in a rubber band—through a Shopify website and Amazon. Revenue is evenly split between both platforms, with all traffic being organic and no paid marketing. The business operates with minimal owner involvement, requiring under 15 minutes per week for inventory management and responding to bulk inquiries. Customers include eye and skin doctors, veterinarians, medical schools, and consumers looking for detailed pictures of small items like flowers or bugs.