Content Site for Music Enthusiasts

This site is a hub for music enthusiasts and professionals, covering everything from MIDI controllers to advanced audio engineering techniques. It generates 50% of its revenue through affiliate marketing and 50% from display advertising (Raptive). A new owner could further grow the site with an ecommerce store or expanded social media presence.
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Asking Price
$12,717
Annual Gross Revenue
$10,699
Annual NET PROFIT
$10,339
Revenue multiple
1.2
PROFIT multiple
1.2
ESTABLISHED
2015
Team Size
1
TECH STACK

Business Description

This site is a hub for music enthusiasts and professionals, covering everything from MIDI controllers to advanced audio engineering techniques. It generates 50% of its revenue through affiliate marketing and 50% from display advertising (Raptive). A new owner could further grow the site with an ecommerce store or expanded social media presence.

Traffic Analysis Summary

The trend over the last 12 months shows a gradual decline in traffic. The highest number of visitors occurred in April 2023, with 35k unique visitors, while the lowest was in March 2024, with 8.5k unique visitors. Organic search is the main traffic source, contributing to 89% of total visits. The United States is the top traffic source, accounting for 68% of the audience. Desktop users represent 50.3% of the traffic.

Content Analysis Summary

The website covers informational content in the music production niche, providing reviews and a wide range of information covering topics from MIDI controllers to audio engineering software. Content is written by a content agency, with occasional oversight from the owner. Content is published once a month. The presence of too many ads may be disruptive to readers. There is no evidence of plagiarism.

SEO Analysis Summary

This website has a DR (Domain Rating) of 37 and a DA (Domain Authority) of 32. The site has 3,700 backlinks from 1,000 referring domains. The PageSpeed Insight score is 30, and the site is not optimized for mobile devices. The website does not appear to rely on PBNs (Private Blog Networks) or rented links for backlinks. It is not built on an expired domain.

Domain Overview

domain score
Root Domains
BAckLinks
TOTAL KEYWORDS
Authority Score
Semrush grade of a website’s visibility in Google, ranging from 0 to 100. Higher scores mean better rankings and more backlinks. ±85% of websites score below 10, less than 1% reach 90.
6
Referring Domains
The number of unique websites linking to the target domain. One Referring Domain can have several links.
2.78K
Backlinks
The total number of links from other websites.
13.82K
Keywords
The number of keywords the website ranks for in Google’s top-100 search results
559
37
1000
3700
521
33
2.7K
15K
36

Financials

It generates 50% of its revenue through affiliate marketing and 50% from display advertising (Raptive).

Main revenue source(s):

This Business Has Been Sold

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