I. Executive Summary
- Business Overview: Founded by the Seller in 2023, the SEO Affiliate Project operates as a sole proprietorship based in South Africa. The business specializes in attracting players to betting and casino operators through effective SEO strategies.
- Unique Selling Points: The project boasts a robust domain and established partnerships with leading operators in the South African market, facilitating strong organic traffic acquisition.
- Financial Highlights: Revenue is generated through recurring affiliate commissions, leveraging a revenue-share model coupled with CPA commissions.
II. Business Overview
- Ownership: The Seller is the sole owner of the SEO Affiliate Project.
- Legal Structure: Sole proprietorship registered in South Africa.
- Launch and Acquisition: The domain was acquired in 2021, and operations commenced in January 2023.
III. Industry and Market Analysis
- Market Focus: Primarily targets the South African market, with a focus on betting and online casino enthusiasts.
- Competitive Landscape: Relies heavily on organic SEO for traffic acquisition, distinguishing itself from competitors who may rely on paid advertising.
- Regulatory Compliance: Operations are compliant with legal requirements in key markets such as the UK, US, Canada, and Australia.
IV. Operations and Technology
- Platform: Built on WordPress for flexibility and ease of content management.
- Hosting: Utilizes Inferno VPS hosting based in the Netherlands, ensuring reliable performance and global accessibility.
- Legal and Compliance: No history of legal issues, maintaining a clean operational record.
V. Financial Overview
- Revenue Model: The business operates on a recurring revenue model derived from affiliate commissions. This includes revenue-share agreements and CPA (Cost Per Acquisition) commissions.
- Financial Performance: Detailed financial statements, including income statements and balance sheets, are available upon request to qualified buyers.
VI. Growth Opportunities
- Expansion Strategies: Potential growth avenues include enhancing the website’s user interface (UI) and user experience (UX), increasing topical authority within the niche through targeted content strategies, bolstering domain authority via high-quality link building, forging new partnerships with emerging brands, and integrating community engagement features like a soccer fan forum for South African enthusiasts.
- Long-term Vision: If not selling, plans include significant investment in site presence (UI/UX), topical authority growth, and partnership expansions over the next five years.
VII. Transaction Details
- Reason for Sale: The Seller seeks new opportunities and wishes to focus more on existing projects.
- Training and Transition: Willing to provide comprehensive training and consultation for up to 30 days post-sale to ensure a smooth transition for the new owner.
- Transferability: All revenue-generating accounts, affiliations, and subscriptions are transferable to the new owner.
- Non-compete Agreement: Willing to sign a non-compete agreement to ensure business continuity and mitigate competitive risks.
VIII. Marketing and Customer Acquisition
- SEO Strategy: The primary marketing strategy revolves around organic search engine optimization (SEO), leveraging content and backlinks to attract and convert targeted traffic.
- Advertising: Currently, no paid advertising campaigns are in place; however, there is potential to implement PPC (Pay-Per-Click) advertising to supplement organic efforts.
- Customer Base: The website averages approximately 1900 registrations monthly across all partners, with an average of 350 First Time Depositors (FTDs) converting from these registrations.
