Listing with Investors Club gives you access to a pool of vetted buyers so you can be confident that your site is being seen by serious investors.
When a listing goes live, we take care of the big stuff like sharing it with our mailing list, and in our private Facebook group, Flipping Websites (22k members and counting).
But, if you want to generate even more interest in your listing, there are 4 easy ways to do it.
1. Give As Much Detail as Possible
Yes, you can breeze through the ‘Sell Your Website’ form giving as little detail as possible, but why would you? After all, if a buyer can see you haven’t put much thought into your listing, then why should they?
To generate interest, spend some time and effort crafting the type of answers you’d like to see if you were buying.
Investors like detail, especially when you’re asking them to part with +4 figures. Use the listing form like a sales pitch and give honest, straightforward answers that show why a buyer can’t afford not to buy your site.
If you’re having doubts about your original submission and it’s already live, let us know and we can update the copy for you.
2. Communicate with Buyers
A good way to generate serious interest in your listing and develop relationships with potential buyers to open up conversations with them.
Buyers have the option to privately message sellers or post questions via the ask the seller feature on each listing.
To help get your site sold quickly, aim to respond to these questions and messages within one business day. Answer openly and honestly and be as helpful as possible.
For many investors, buying a website is a big financial decision, and having a seller who is willing to answer questions or put to bed any concerns they might be having can be the difference between hitting that offer button and not.
If buyers are looking to negotiate a deal, it’s likely that this will happen via direct message too and you wouldn’t want to miss out on that opportunity.
Please note that we do not recommend that you take discussions off-platform. Any deals brokered outside of the platform are not covered by Investors Club and break the terms of the exclusivity agreement.
3. Use Your Network
Not all sellers are willing to go public about a sale but if you are, then sharing via your network (Linkedin, social media, etc) can be a good way to generate more interest in your listing outside of the Investors Club network.
Sharing via your site’s email list is another option to consider too. Who knows, maybe one of your readers will want to take over the reins.
However, a word of caution. This last option is not a good idea for sites whose brand is built around the owner. For example, readers of TomsRecipes.com might not be too thrilled to discover Tom’s no longer in the kitchen and this could have a detrimental effect on the business.
4. Be Realistic With Your Asking Price
When you list your business for sale at Investors Club, you’ll set the asking price. Although potential buyers can submit offers below your asking price, it’s important to be realistic with the price you list. Unrealistic asking prices are often a turn-off to serious buyers, and they may move on without seriously considering your business.
Use our valuation tool to get a good idea of what your business is worth, and set an asking price that’s in line with the tool’s recommendations. Alternatively, contact us about our “full service” selling option, which includes assistance with determining an appropriate valuation and asking price.
If you’ve successfully got eyes on your listing and you’ve received an offer you’re ready to accept, we’ve written more about finalizing a deal here.
Content Marketing Specialist
Hannah is a content marketing specialist at Investors Club and a freelance copywriter. When she’s not busy behind the keyboard, you’ll find her baking her signature salted caramel brownies or trying to sink that elusive hole-in-one.
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