Frequently Asked Questions: Buyers

Why would I become a member and buy through Investors Club instead of another online business broker?

Investors Club is the only private marketplace that works exclusively on behalf of its buyers. Our entire business model is based on years of experience actually doing the work of building, buying, improving and selling websites.

Because of this, we have first-hand knowledge on how best to approach things, what to look for in a deal and how to avoid the most common pitfalls. Our due diligence reports are packed with actionable and in-depth advice as opposed to the cookie-cutter reporting you see from other brokers.

In addition, we don't take a cut from the sellers (after closing). This means that there's no incentive for us to inflate the prices in order to take a bigger commission check. We keep it real by providing objective and logical valuations.

What kinds of sites will I see for sale on Investors Club?

Right now, we focus primarily on content sites (affiliate, display ads, lead generation) because that's what we do best. In the very near future, we will be adding ecom, SAAS, and several other business models to our inventory..

How often will new sites be available for purchase?

We'll list new sites for sale every week. They'll be available on Wednesdays at 9 AM ET.

I'm not experienced with buying online businesses. What resources do you offer to help me get started?

We try to make it as easy for you as possible, so start by reading these two in-depth articles:

If you still have questions after reading the articles, send us an email at: We're happy to help you get started.

What if I want to be a “hands off” investor? Is that a possibility with Investors Club?

Yes! We offer a website operator service that is available through our parent company, Alpha Investors.

We offer a perfectly seamless transaction for you - from finding a site, organising the purchase, and operating and growing your asset for you. Please see the link below for more information or send an email to:

Do I need to sign an NDA to look at the sites?

No, you don't have to sign an NDA.

But publicly sharing (social, forums, blogs/websites, etc.) our listings will result in us closing your account without a refund. We are a private and exclusive community so we need to ensure that our listings stay within the platform. That's the only way to protect both our buyers and sellers.

Does the site seller sign a non-compete agreement?

We don't force sellers to sign non-compete agreements, but there's no reason you cannot ask. If signing a non-compete is the only way to get the deal done, the seller will usually sign one. Our Asset Purchase Agreement has an option to include our standardized non-compete agreement, if applicable.

How do you evaluate these sites? How is the price determined?

We have a very complex proprietary system for evaluating every site that is presented to us. The final asking price is determined by numerous factors. These include: site age, revenue, traffic, content, backlink quality, and monetization methods, etc. We take everything into consideration before we form a valuation. We firmly believe that our process determines the fairest and most objective valuations in the industry.

Are the prices negotiable?

By default, yes. If we have one asking price on the listing and you offer less than that price, the seller can either reject, counter or accept your offer. There's always room for negotiation. Once you put in an offer and the seller accepts, we'll temporarily 'close' the listing until you fund the Escrow and complete the transaction/transition.

If you decide to hire us to handle the entire process for you, (Assisted Purchase) all you need to do is send us your offer and we'll take care of the rest (except funding the Escrow, of course).

Do you or the seller offer financing or structure any deals with earnbacks?

We don't, (currently) but you may discuss that directly with the seller. In our experience, deals below $100K are usually cash-only, while in the upper ranges the sellers are more open to discussion.

What kind of Due Diligence do you complete on these sites?

We do an in-depth analysis of each website that comes to us. That includes personal verification (ID, domain ownership, affiliate/ad account ownership), technical (content, backlinks, traffic), SWOT, financial and SEO analysis. VIP members have access to all these reports as free downloads.

Will I be able to see the Due Diligence reports and have access to the site's Google Analytics before I buy?

Our complete set of Due Diligence reports is always available for VIP members and may be purchased as one-offs for free members. Analytics access is not granted by default, but it may be requested.

Will I have access to the Due Diligence reports and the site's Google Analytics before I buy?

Our complete set of Due Diligence reports is always available for VIP members and may be purchased as one-offs for free members. Analytics access is not granted by default, but it may be requested.

How does the buying process work?

Investors Club now offers a full-scale migration for every site that’s purchased through our platform. This comes at no additional charge. We will draft the legal agreements, move the site, switch the affiliate links, migrate all of the accounts for you, and everything else you need. You will use our internal escrow service with no fees, and we will perform the monitoring during the inspection period. We will take care of it all!

What sort of contracts or legal documents are required?

Generally, the only legal document that is absolutely necessary to buy/sell an online business is an Asset Purchase Agreement (APA). Our legal team has created a great APA that we draft for every purchase made through Investors Club.

What kind of contact or support do I receive from the seller after purchase?

Most sellers provide at least 30 days of support (via email, Skype or phone). The terms are agreed to in the Asset Purchase Agreement. We'll do everything we can to answer the most common questions on the listing page.

How long do sites usually remain for sale on Investors Club?

It depends on the site and the asking price. We make no guarantees because there are so many variables, but most of the sites below $300K in value stay on the platform for less than a month. Sub-$100K sites are usually sold within hours/days of listing.

Can I resell the same site later through Investors Club?

Yes, of course you can! That's going to be an incredibly easy and painless process for you.

If there's a problem or issue with a seller, will Investors Club help me deal with it?

Certainly. All you need to do is contact us via email or phone and we'll jump in and help you solve the problem.

If I want a specific kind of site - based on a niche or budget - and I don't see one that fits, will you help me find one?

Yes, it's called our Deals Concierge service. We'll go out and find you an off-market site that fits your parameters. More details on this service will be available once you become a member.

Can I pause my subscription membership?

Unfortunately, not. We will be limiting the number of 'seats' available and we can't have inactive buyers on the platform if there are hundreds of people waiting to get in.

Is it easy to cancel my membership and then come back in when I want to make another purchase?

Yes, it is easy and can be done from your profile page. But keep in mind that once you cancel your membership, you'll have to re-subscribe using the latest monthly (or yearly) price.