E-commerce store selling nightwear, pyjamas, nightgowns, and loungewear across a multi-brand portfolio of European sleepwear labels. Revenue comes from direct product sales through the webstore, with fulfillment outsourced to a third-party center. The traffic is driven primarily by organic search alongside paid search and Meta advertising, and a customer contact database is included in the sale.
DTC e-commerce brand selling skincare consumables and at-home beauty devices through a Shopify storefront. Revenue comes from direct product sales, with new customers acquired through paid social advertising and returning customers retained through Klaviyo email flows. Fulfilment is handled by a third-party logistics provider in the EU, and a small team is in place.
