This business is a successful e-commerce business specializing in digital products (Notion templates) for real estate agents.
The business has been operating since 2022 and has established a strong online presence in its niche. It generates revenue primarily through digital product sales of Notion templates. The business is heavily automated and requires very little input from the owner.
Customers:
The business has succeeded in building a strong foundation and positioning itself as a leader in the niche of productivity tools for real estate professionals.
Customers are primarily from the United States, Canada, and the UK. A secondary demographic of customers is from France and purchases the French version of our template.
Technology:
The software platforms used include Notion, Gumroad, Lemonsqueezy, YouTube, Flodesk, Squarespace, and Zapier.
An exclusive Facebook community is used for customers to share and ask questions about using our products.
The business is heavily automated. Zapier (automation software) sends all customer and subscriber details to Flodesk (email marketing software) which sends automated post-purchase emails to our customers.
Operations:
The business runs passively without requiring much time from its owner. I spend approximately 2 hours on the business weekly – primarily answering any incoming customer support inquiries by email and in the Facebook group (a total of 5 inquiries per month on average), answering any YouTube comments, and optimizing Google Ads.
Growth Opportunities:
- Expanding to new markets (e.g. new languages, new demographics)
- Leveraging new social media marketing platforms (e.g. Instagram, TikTok, Linkedin)
- Increasing YouTube video publication
- Email marketing
- Improving organic SEO (through blog publication, etc.)
- Increasing Ad budget & Ad optimization
- Leveraging new Ad platforms
- Additional Revenue Stream Opportunities:
- YouTube Monetization: Eligibility can be attained through increased video publication and watch hours
- Notion Consulting Services: Lowering the consulting fee (currently sold at $197/hour) thus making the service more accessible for customers – would likely increase customer requests and total consulting revenue.
What we will transfer to the Buyer:
- Accounts linked to this business: Gumroad, Lemonsqueezy, Etsy, Squarespace, Flodesk, Zapier, PartnerStack Affiliates
- Brand YouTube channel and all videos
- Two related domains
- Email list of 625+ subscribers
- Facebook group/community
- All brand assets (Canva designs, welcome guide, Youtube thumbnails, banners, etc.)
- Templates
