Business Summary
This 19-year-old content and e-commerce website showcases the latest kitchen and bath countertop designs and offers tips, advice, solutions, and resources for granite, marble, quartz, and Corian countertops. It generates revenue from display ads, affiliate commissions, ebook sales, and e-commerce transactions.
Most site visitors arrive via the blog, where they learn about countertop types, design, installation, cleaning, and repair. Additional site topics include flooring, tile, backsplashes, showers, kitchens, and bathrooms. Blog posts funnel visitors to the e-commerce store, where they purchase products recommended in the blog posts.
Dropshipping is used for e-commerce, so no inventory is held. The e-commerce part of the business runs on automation and yields good profit margins. The seller will provide SOPs to show the exact steps needed to run the business.
This business comes with an email list (8,500 subscribers) and a complete funnel that includes 48 emails. The site also has an impressive backlink profile, including 5K+ referring domains.
This site offers plenty of untapped potential, especially related to affiliate marketing (hundreds of existing pages currently have no affiliate links). With some work on content updates and monetization, this business has the potential to become an excellent long-term cash-flowing machine.
Business History
This seller launched this site in 2005. It has never been sold.
Growth Opportunities
- Affiliate marketing: Only about 15 of the 320+ pages currently contain affiliate links.
- Amazon Influencer program: While the seller currently participates in Amazon’s affiliate program, the influencer program could create a new revenue stream. This could be especially effective for reviewing kitchen products.
- Social media: The seller has been focused mostly on SEO, leaving a lot of untapped potential for a buyer to improve the site through social media.
- Better use of the email list: The site comes with an email list of 8,500 subscribers. Currently, only 1-2 emails are sent each month.
- Private label stone care products: Two vendors are willing/able to private label a complete stone care product line that could be added to the shop.
- Additional content: There are thousands of additional keywords and topics to target for new articles. Publish more non-SEO content: Google doesn’t want to see all of a site’s content targeting specific keywords for SEO. This site may benefit from publishing other types of content to create a more balanced approach. Some content could be created specifically for social media.
- YouTube channel: There are endless possibilities for video creation to drive engagement plus ad and e-commerce revenue.
- Short-form video content: Aside from long-form video content, short-form videos could be created for Instagram, TikTok, and YouTube shorts.
- Sell links or guest posts: With the site’s strong DA/DR, it could generate revenue by selling links or publishing sponsored guest posts.
Assets Included in the Sale
- Primary domain
- Email list (8,500 subscribers)
- Email marketing funnel (48 emails)
- Email course (10 emails)
- Pinterest account (2.8K followers)
- Twitter/X account (1.4K followers)
- Facebook page (600+ followers)
- eBooks
- Vendor contracts
- Standard Operating Procedures (SOPs)
About the Seller
“I’m a 45-year-old college-educated American. I started this website in 2005 as an online ‘business card’ for our (mine and my wife’s) granite and marble countertop design and installation business. I learned how to build, grow, and monetize the website, which eventually became a significant and consistent revenue stream for the business. It has made money every single day since 2006.”
Business Operations
The seller spends about 10 hours per week managing the site. This includes content planning and delegation to creators and reviewing VA activities for the e-commerce operation.
Website Metrics
- Domain Rating (DR): 42
- Domain Authority (DA): 44
- Trust Flow: 15
- Citation Flow: 36
- Linking Root Domains: 1200
- Indexed Pages: 525
- GTmetrix Grade: 90
- Google Insights Grade: 34
