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An AdSense blog in the recipe niche. The content covers celebrity chef dishes taken from published cookbooks, and revenue comes from display advertising against organic search traffic, most of it from the United States and the United Kingdom. One owner runs the site on WordPress. The sale includes the domain and the content library.

Established in 2022, The Grace is a South African lifestyle and culture blog covering fashion, food, and cultural topics. Revenue comes entirely from guest post and sponsored content placements, primarily from the igaming sector.