Established in 2021. Monetization through affiliate and display ads. Profitable, recession-proof content website focused on backyard birdwatching. 99% of articles written by the owner, an experienced backyard birdwatcher. Seasonal traffic begins to rise in early spring, peaks in May, and gradually drops through summer, fall, and winter. The site was adversely impacted by Google’s September 2023 Helpful Content update. MISSION STATEMENT